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Текущий кризис для сети мебельных салонов «Юнион» — третий, и, как и в прошлые непростые для экономики годы, мы подтверждаем свою готовность работать для клиента. Для покупателей надежно и безопасно иметь денежные отношения с СМС «Юнион», поскольку мы работаем без заемных средств, имеем торговые площади в собственности и солидный складской запас товара.

А самое главное — нам удалось создать профессиональную команду, чьи знания, опыт и слаженная работа позволяют компании добиваться результатов, а клиентам — решать самые сложные и интересные задачи по обустройству квартир и домов.

Кризис мы рассматриваем исключительно как новую возможность как для нас самих, так и для наших покупателей. Сохранив ассортимент европейской, в первую очередь, итальянской мебели (особенно сегмента элит и лакшери), мы при этом изменим пропорцию своего товарного предложения, увеличив в несколько раз польские, российские и белорусские мебельные коллекции.

Так за первые два месяца 2015 года мы подготовили для наших клиентов абсолютно новое антикризисное предложение. Группа ведущих специалистов компании исследовала рынок и выбрала лучшие фабрики России, Польши, Белоруссии, уже сейчас во всех салонах нашей фирменной сети есть вся необходимая для работы информация, оформлены заказы и организованы поставки нового товара. Благодаря этому мы готовы находить для наших клиентов оптимальные варианты меблировки, несмотря на экономическую нестабильность.

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Текущий кризис для сети мебельных салонов «Юнион» — третий, и, как и в прошлые непростые для экономики годы, мы подтверждаем свою готовность работать для клиента. Для покупателей надежно и безопасно иметь денежные отношения с СМС «Юнион», поскольку мы работаем без заемных средств, имеем торговые площади в собственности и солидный складской запас товара.

А самое главное — нам удалось создать профессиональную команду, чьи знания, опыт и слаженная работа позволяют компании добиваться результатов, а клиентам — решать самые сложные и интересные задачи по обустройству квартир и домов.

Кризис мы рассматриваем исключительно как новую возможность как для нас самих, так и для наших покупателей. Сохранив ассортимент европейской, в первую очередь, итальянской мебели (особенно сегмента элит и лакшери), мы при этом изменим пропорцию своего товарного предложения, увеличив в несколько раз польские, российские и белорусские мебельные коллекции.

Так за первые два месяца 2015 года мы подготовили для наших клиентов абсолютно новое антикризисное предложение. Группа ведущих специалистов компании исследовала рынок и выбрала лучшие фабрики России, Польши, Белоруссии, уже сейчас во всех салонах нашей фирменной сети есть вся необходимая для работы информация, оформлены заказы и организованы поставки нового товара. Благодаря этому мы готовы находить для наших клиентов оптимальные варианты меблировки, несмотря на экономическую нестабильность.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => №11, МАРТ 2015 ТЕКУЩИЙ КРИЗИС ДЛЯ СЕТИ МЕБЕЛЬНЫХ САЛОНОВ «ЮНИОН» — ТРЕТИЙ, И, КАК И В ПРОШЛЫЕ НЕПРОСТЫЕ ДЛЯ ЭКОНОМИКИ ГОДЫ, МЫ ПОДТВЕРЖДАЕМ СВОЮ ГОТОВНОСТЬ РАБОТАТЬ ДЛЯ КЛИЕНТА. ДЛЯ ПОКУПАТЕЛЕЙ НАДЕЖНО И БЕЗОПАСНО ИМЕТЬ ДЕНЕЖНЫЕ ОТНОШЕНИЯ С СМС «ЮНИОН», ПОСКОЛЬКУ МЫ РАБОТАЕМ БЕЗ ЗАЕМНЫХ СРЕДСТВ, ИМЕЕМ ТОРГОВЫЕ ПЛОЩАДИ В СОБСТВЕННОСТИ И СОЛИДНЫЙ СКЛАДСКОЙ ЗАПАС ТОВАРА. А САМОЕ ГЛАВНОЕ — НАМ УДАЛОСЬ СОЗДАТЬ ПРОФЕССИОНАЛЬНУЮ КОМАНДУ, ЧЬИ ЗНАНИЯ, ОПЫТ И СЛАЖЕННАЯ РАБОТА ПОЗВОЛЯЮТ КОМПАНИИ ДОБИВАТЬСЯ РЕЗУЛЬТАТОВ, А КЛИЕНТАМ — РЕШАТЬ САМЫЕ СЛОЖНЫЕ И ИНТЕРЕСНЫЕ ЗАДАЧИ ПО ОБУСТРОЙСТВУ КВАРТИР И ДОМОВ. КРИЗИС МЫ РАССМАТРИВАЕМ ИСКЛЮЧИТЕЛЬНО КАК НОВУЮ ВОЗМОЖНОСТЬ КАК ДЛЯ НАС САМИХ, ТАК И ДЛЯ НАШИХ ПОКУПАТЕЛЕЙ. СОХРАНИВ АССОРТИМЕНТ ЕВРОПЕЙСКОЙ, В ПЕРВУЮ ОЧЕРЕДЬ, ИТАЛЬЯНСКОЙ МЕБЕЛИ (ОСОБЕННО СЕГМЕНТА ЭЛИТ И ЛАКШЕРИ), МЫ ПРИ ЭТОМ ИЗМЕНИМ ПРОПОРЦИЮ СВОЕГО ТОВАРНОГО ПРЕДЛОЖЕНИЯ, УВЕЛИЧИВ В НЕСКОЛЬКО РАЗ ПОЛЬСКИЕ, РОССИЙСКИЕ И БЕЛОРУССКИЕ МЕБЕЛЬНЫЕ КОЛЛЕКЦИИ. ТАК ЗА ПЕРВЫЕ ДВА МЕСЯЦА 2015 ГОДА МЫ ПОДГОТОВИЛИ ДЛЯ НАШИХ КЛИЕНТОВ АБСОЛЮТНО НОВОЕ АНТИКРИЗИСНОЕ ПРЕДЛОЖЕНИЕ. ГРУППА ВЕДУЩИХ СПЕЦИАЛИСТОВ КОМПАНИИ ИССЛЕДОВАЛА РЫНОК И ВЫБРАЛА ЛУЧШИЕ ФАБРИКИ РОССИИ, ПОЛЬШИ, БЕЛОРУССИИ, УЖЕ СЕЙЧАС ВО ВСЕХ САЛОНАХ НАШЕЙ ФИРМЕННОЙ СЕТИ ЕСТЬ ВСЯ НЕОБХОДИМАЯ ДЛЯ РАБОТЫ ИНФОРМАЦИЯ, ОФОРМЛЕНЫ ЗАКАЗЫ И ОРГАНИЗОВАНЫ ПОСТАВКИ НОВОГО ТОВАРА. БЛАГОДАРЯ ЭТОМУ МЫ ГОТОВЫ НАХОДИТЬ ДЛЯ НАШИХ КЛИЕНТОВ ОПТИМАЛЬНЫЕ ВАРИАНТЫ МЕБЛИРОВКИ, НЕСМОТРЯ НА ЭКОНОМИЧЕСКУЮ НЕСТАБИЛЬНОСТЬ. [~SEARCHABLE_CONTENT] => №11, МАРТ 2015 ТЕКУЩИЙ КРИЗИС ДЛЯ СЕТИ МЕБЕЛЬНЫХ САЛОНОВ «ЮНИОН» — ТРЕТИЙ, И, КАК И В ПРОШЛЫЕ НЕПРОСТЫЕ ДЛЯ ЭКОНОМИКИ ГОДЫ, МЫ ПОДТВЕРЖДАЕМ СВОЮ ГОТОВНОСТЬ РАБОТАТЬ ДЛЯ КЛИЕНТА. ДЛЯ ПОКУПАТЕЛЕЙ НАДЕЖНО И БЕЗОПАСНО ИМЕТЬ ДЕНЕЖНЫЕ ОТНОШЕНИЯ С СМС «ЮНИОН», ПОСКОЛЬКУ МЫ РАБОТАЕМ БЕЗ ЗАЕМНЫХ СРЕДСТВ, ИМЕЕМ ТОРГОВЫЕ ПЛОЩАДИ В СОБСТВЕННОСТИ И СОЛИДНЫЙ СКЛАДСКОЙ ЗАПАС ТОВАРА. А САМОЕ ГЛАВНОЕ — НАМ УДАЛОСЬ СОЗДАТЬ ПРОФЕССИОНАЛЬНУЮ КОМАНДУ, ЧЬИ ЗНАНИЯ, ОПЫТ И СЛАЖЕННАЯ РАБОТА ПОЗВОЛЯЮТ КОМПАНИИ ДОБИВАТЬСЯ РЕЗУЛЬТАТОВ, А КЛИЕНТАМ — РЕШАТЬ САМЫЕ СЛОЖНЫЕ И ИНТЕРЕСНЫЕ ЗАДАЧИ ПО ОБУСТРОЙСТВУ КВАРТИР И ДОМОВ. КРИЗИС МЫ РАССМАТРИВАЕМ ИСКЛЮЧИТЕЛЬНО КАК НОВУЮ ВОЗМОЖНОСТЬ КАК ДЛЯ НАС САМИХ, ТАК И ДЛЯ НАШИХ ПОКУПАТЕЛЕЙ. СОХРАНИВ АССОРТИМЕНТ ЕВРОПЕЙСКОЙ, В ПЕРВУЮ ОЧЕРЕДЬ, ИТАЛЬЯНСКОЙ МЕБЕЛИ (ОСОБЕННО СЕГМЕНТА ЭЛИТ И ЛАКШЕРИ), МЫ ПРИ ЭТОМ ИЗМЕНИМ ПРОПОРЦИЮ СВОЕГО ТОВАРНОГО ПРЕДЛОЖЕНИЯ, УВЕЛИЧИВ В НЕСКОЛЬКО РАЗ ПОЛЬСКИЕ, РОССИЙСКИЕ И БЕЛОРУССКИЕ МЕБЕЛЬНЫЕ КОЛЛЕКЦИИ. ТАК ЗА ПЕРВЫЕ ДВА МЕСЯЦА 2015 ГОДА МЫ ПОДГОТОВИЛИ ДЛЯ НАШИХ КЛИЕНТОВ АБСОЛЮТНО НОВОЕ АНТИКРИЗИСНОЕ ПРЕДЛОЖЕНИЕ. ГРУППА ВЕДУЩИХ СПЕЦИАЛИСТОВ КОМПАНИИ ИССЛЕДОВАЛА РЫНОК И ВЫБРАЛА ЛУЧШИЕ ФАБРИКИ РОССИИ, ПОЛЬШИ, БЕЛОРУССИИ, УЖЕ СЕЙЧАС ВО ВСЕХ САЛОНАХ НАШЕЙ ФИРМЕННОЙ СЕТИ ЕСТЬ ВСЯ НЕОБХОДИМАЯ ДЛЯ РАБОТЫ ИНФОРМАЦИЯ, ОФОРМЛЕНЫ ЗАКАЗЫ И ОРГАНИЗОВАНЫ ПОСТАВКИ НОВОГО ТОВАРА. БЛАГОДАРЯ ЭТОМУ МЫ ГОТОВЫ НАХОДИТЬ ДЛЯ НАШИХ КЛИЕНТОВ ОПТИМАЛЬНЫЕ ВАРИАНТЫ МЕБЛИРОВКИ, НЕСМОТРЯ НА ЭКОНОМИЧЕСКУЮ НЕСТАБИЛЬНОСТЬ. 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Изменения в экономике и на мебельном рынке России заставляют нашу компанию менять стратегию, пересматривать и быстро обновлять ассортимент на экспозициях собственной сети салонов, формировать новые товарные предложения для своих покупателей.

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Изменения в экономике и на мебельном рынке России заставляют нашу компанию менять стратегию, пересматривать и быстро обновлять ассортимент на экспозициях собственной сети салонов, формировать новые товарные предложения для своих покупателей.

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=> [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Заголовок статьи с обращением автора [VALUE_XML_ID] => txt_head [VALUE_SORT] => 500 [VALUE] => Заголовок статьи с обращением автора [PROPERTY_VALUE_ID] => 695032 [VALUE_ENUM_ID] => 34 [DESCRIPTION] => [~VALUE] => Заголовок статьи с обращением автора [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E 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[ACTIVE_FROM] => [~ACTIVE_FROM] => [ACTIVE_TO] => [~ACTIVE_TO] => [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 5 [~SORT] => 5 [NAME] => Верещагин Роман Николаевич [~NAME] => Верещагин Роман Николаевич [PREVIEW_PICTURE] => 58196 [~PREVIEW_PICTURE] => 58196 [PREVIEW_TEXT] => [~PREVIEW_TEXT] => [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [DETAIL_PICTURE] => Array ( [BIG] => Array ( [ID] => 58196 [TIMESTAMP_X] => 05.06.2015 15:54:56 [MODULE_ID] => iblock [HEIGHT] => 500 [WIDTH] => 400 [FILE_SIZE] => 145084 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/622 [FILE_NAME] => 62264e5a7b67a2f72fbe9379c967ec8a.jpg [ORIGINAL_NAME] => Верещагин.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => 3166355ed64d309b1c690076b8bfa717 [~src] => [SRC] => /upload/iblock/622/62264e5a7b67a2f72fbe9379c967ec8a.jpg ) [SMALL] => Array ( [src] => 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[~TMP_ID] => 0 [USER_NAME] => (admin) Admin Adminov [~USER_NAME] => (admin) Admin Adminov [LOCKED_USER_NAME] => [~LOCKED_USER_NAME] => [CREATED_USER_NAME] => (admin) Admin Adminov [~CREATED_USER_NAME] => (admin) Admin Adminov [LANG_DIR] => / [~LANG_DIR] => / [LID] => s1 [~LID] => s1 [IBLOCK_TYPE_ID] => Saloni [~IBLOCK_TYPE_ID] => Saloni [IBLOCK_CODE] => rukovodstvo [~IBLOCK_CODE] => rukovodstvo [IBLOCK_NAME] => Персонал [~IBLOCK_NAME] => Персонал [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [DETAIL_PAGE_URL] => / [~DETAIL_PAGE_URL] => / [LIST_PAGE_URL] => / [~LIST_PAGE_URL] => / [CREATED_DATE] => 2015.02.12 [~CREATED_DATE] => 2015.02.12 [BP_PUBLISHED] => Y [~BP_PUBLISHED] => Y [PROPERTIES] => Array ( [STAFF] => Array ( [ID] => 51 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Должность [ACTIVE] => Y [SORT] => 500 [CODE] => STAFF [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 697976 [VALUE] => Заместитель генерального директора [DESCRIPTION] => [VALUE_ENUM] => Заместитель генерального директора [VALUE_XML_ID] => 84e1949d07975256c7459d65ca83cc32 [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 41 [~VALUE] => Заместитель генерального директора [~DESCRIPTION] => [~NAME] => Должность [~DEFAULT_VALUE] => ) [TOWN] => Array ( [ID] => 56 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Город [ACTIVE] => Y [SORT] => 500 [CODE] => TOWN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 697977 [VALUE] => Тамбов [DESCRIPTION] => [VALUE_ENUM] => Тамбов [VALUE_XML_ID] => Tambov [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 35 [~VALUE] => Тамбов [~DESCRIPTION] => [~NAME] => Город [~DEFAULT_VALUE] => ) [STAFF_NAME] => Array ( [ID] => 117 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Полное название должности [ACTIVE] => Y [SORT] => 500 [CODE] => STAFF_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 75334 [VALUE] => Заместитель генерального директора компании, руководитель отдела дилерских продаж и франчайзинга [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Заместитель генерального директора компании, руководитель отдела дилерских продаж и франчайзинга [~DESCRIPTION] => [~NAME] => Полное название должности [~DEFAULT_VALUE] => ) [HEAD_OFFICE] => Array ( [ID] => 124 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Головной офис [ACTIVE] => Y [SORT] => 500 [CODE] => HEAD_OFFICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Головной офис [~DEFAULT_VALUE] => ) [TEXTILE_MANAGER] => Array ( [ID] => 125 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Менеджер студии текстиля [ACTIVE] => Y [SORT] => 500 [CODE] => TEXTILE_MANAGER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Менеджер студии текстиля [~DEFAULT_VALUE] => ) ) ) [PROPERTIES] => Array ( [STAFF] => Array ( [ID] => 51 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Должность [ACTIVE] => Y [SORT] => 500 [CODE] => STAFF [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 697976 [VALUE] => Заместитель генерального директора [DESCRIPTION] => [VALUE_ENUM] => Заместитель генерального директора [VALUE_XML_ID] => 84e1949d07975256c7459d65ca83cc32 [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 41 [~VALUE] => Заместитель генерального директора [~DESCRIPTION] => [~NAME] => Должность [~DEFAULT_VALUE] => ) [TOWN] => Array ( [ID] => 56 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Город [ACTIVE] => Y [SORT] => 500 [CODE] => TOWN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 697977 [VALUE] => Тамбов [DESCRIPTION] => [VALUE_ENUM] => Тамбов [VALUE_XML_ID] => Tambov [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 35 [~VALUE] => Тамбов [~DESCRIPTION] => [~NAME] => Город [~DEFAULT_VALUE] => ) [STAFF_NAME] => Array ( [ID] => 117 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Полное название должности [ACTIVE] => Y [SORT] => 500 [CODE] => STAFF_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 75334 [VALUE] => Заместитель генерального директора компании, руководитель отдела дилерских продаж и франчайзинга [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Заместитель генерального директора компании, руководитель отдела дилерских продаж и франчайзинга [~DESCRIPTION] => [~NAME] => Полное название должности [~DEFAULT_VALUE] => ) [HEAD_OFFICE] => Array ( [ID] => 124 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Головной офис [ACTIVE] => Y [SORT] => 500 [CODE] => HEAD_OFFICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Головной офис [~DEFAULT_VALUE] => ) [TEXTILE_MANAGER] => Array ( [ID] => 125 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Менеджер студии текстиля [ACTIVE] => Y [SORT] => 500 [CODE] => TEXTILE_MANAGER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Менеджер студии текстиля [~DEFAULT_VALUE] => ) ) ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Заголовок статьи с обращением автора [VALUE_XML_ID] => txt_head [VALUE_SORT] => 500 [VALUE] => Заголовок статьи с обращением автора [PROPERTY_VALUE_ID] => 695032 [VALUE_ENUM_ID] => 34 [DESCRIPTION] => [~VALUE] => Заголовок статьи с обращением автора [~DESCRIPTION] => [DISPLAY_VALUE] => Заголовок статьи с обращением автора ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32832 [BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32832 [~ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32832 [ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32832 [~SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32832 [SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32832 [SECTION] => Array ( [PATH] => Array ( ) ) ) [1] => Array ( [ID] => 32833 [~ID] => 32833 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32833 [~XML_ID] => 32833 [NAME] => Текст во всю ширину [~NAME] => Текст во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 2 [~SORT] => 2 [PREVIEW_TEXT] =>

Анализ и решения

Мы находимся в активной позиции к рынку, отслеживаем все изменения и корректируем свой курс в соответствии с требованиями текущего момента. На наш взгляд, основные тенденции на российском мебельном рынке на данный момент таковы:

  • почти двукратный рост цен из-за роста стоимости валют по отношению к рублю;
  • резкое падение покупательской способности и спроса на мебель;
  • уход с рынка рада крупных брендов импортной мебели федерального масштаба;
  • сокращение площадей под мебельные салоны в крупных торговых центрах;
  • сокращение штата мебельных салонов;
  • риски невыполнения обязательств перед покупателями;
  • неспособность покупателей оплатить купленную мебель на заказ;
  • вытеснение красивой, модной качественной мебели из предложений салонов дешевыми китайскими подделками или их российскими аналогами, значительное сокращение разницы между оригинальными коллекциями и их копиями.
[~PREVIEW_TEXT] =>

Анализ и решения

Мы находимся в активной позиции к рынку, отслеживаем все изменения и корректируем свой курс в соответствии с требованиями текущего момента. На наш взгляд, основные тенденции на российском мебельном рынке на данный момент таковы:

  • почти двукратный рост цен из-за роста стоимости валют по отношению к рублю;
  • резкое падение покупательской способности и спроса на мебель;
  • уход с рынка рада крупных брендов импортной мебели федерального масштаба;
  • сокращение площадей под мебельные салоны в крупных торговых центрах;
  • сокращение штата мебельных салонов;
  • риски невыполнения обязательств перед покупателями;
  • неспособность покупателей оплатить купленную мебель на заказ;
  • вытеснение красивой, модной качественной мебели из предложений салонов дешевыми китайскими подделками или их российскими аналогами, значительное сокращение разницы между оригинальными коллекциями и их копиями.
[PREVIEW_TEXT_TYPE] => html [~PREVIEW_TEXT_TYPE] => html [DETAIL_TEXT] => [~DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [~DETAIL_TEXT_TYPE] => text [DATE_CREATE] => 27.05.2015 16:40:06 [~DATE_CREATE] => 27.05.2015 16:40:06 [CREATED_BY] => 1 [~CREATED_BY] => 1 [TIMESTAMP_X] => 27.05.2015 16:41:25 [~TIMESTAMP_X] => 27.05.2015 16:41:25 [MODIFIED_BY] => 1 [~MODIFIED_BY] => 1 [TAGS] => [~TAGS] => [IBLOCK_SECTION_ID] => 24750 [~IBLOCK_SECTION_ID] => 24750 [DETAIL_PAGE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/ [~DETAIL_PAGE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/ [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [LANG_DIR] => / [~LANG_DIR] => / [EXTERNAL_ID] => 32833 [~EXTERNAL_ID] => 32833 [IBLOCK_TYPE_ID] => daydzhest [~IBLOCK_TYPE_ID] => daydzhest [IBLOCK_CODE] => daydzhest [~IBLOCK_CODE] => daydzhest [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695035 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 6 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695035 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка или текст 100% ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32833 [BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32833 [~ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32833 [ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32833 [~SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32833 [SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32833 [SECTION] => Array ( [PATH] => Array ( ) ) ) [2] => Array ( [ID] => 32834 [~ID] => 32834 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32834 [~XML_ID] => 32834 [NAME] => Картинка во всю ширину [~NAME] => Картинка во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 3 [~SORT] => 3 [PREVIEW_TEXT] => [~PREVIEW_TEXT] => [PREVIEW_TEXT_TYPE] => html [~PREVIEW_TEXT_TYPE] => html [DETAIL_TEXT] => [~DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [~DETAIL_TEXT_TYPE] => text [DATE_CREATE] => 27.05.2015 16:41:55 [~DATE_CREATE] => 27.05.2015 16:41:55 [CREATED_BY] => 1 [~CREATED_BY] => 1 [TIMESTAMP_X] => 27.05.2015 16:45:20 [~TIMESTAMP_X] => 27.05.2015 16:45:20 [MODIFIED_BY] => 1 [~MODIFIED_BY] => 1 [TAGS] => [~TAGS] => [IBLOCK_SECTION_ID] => 24750 [~IBLOCK_SECTION_ID] => 24750 [DETAIL_PAGE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/ [~DETAIL_PAGE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/ [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [PREVIEW_PICTURE] => Array ( [ID] => 57299 [TIMESTAMP_X] => 27.05.2015 16:41:55 [MODULE_ID] => iblock [HEIGHT] => 569 [WIDTH] => 835 [FILE_SIZE] => 106872 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/80e [FILE_NAME] => 80e02ef3b2c583f4b9153a85e21a92d1.jpg [ORIGINAL_NAME] => 23af4f045bdafc21ba7dfc69f4d51a56.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => c64ab3e74e8965621b2ab17586d8daff [~src] => [SRC] => /upload/iblock/80e/80e02ef3b2c583f4b9153a85e21a92d1.jpg [ALT] => Картинка во всю ширину [TITLE] => Картинка во всю ширину ) [~PREVIEW_PICTURE] => 57299 [LANG_DIR] => / [~LANG_DIR] => / [EXTERNAL_ID] => 32834 [~EXTERNAL_ID] => 32834 [IBLOCK_TYPE_ID] => daydzhest [~IBLOCK_TYPE_ID] => daydzhest [IBLOCK_CODE] => daydzhest [~IBLOCK_CODE] => daydzhest [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695038 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 6 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695038 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка или текст 100% ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32834 [BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32834 [~ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32834 [ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32834 [~SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32834 [SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32834 [SECTION] => Array ( [PATH] => Array ( ) ) ) [3] => Array ( [ID] => 32835 [~ID] => 32835 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32835 [~XML_ID] => 32835 [NAME] => Текст во всю ширину [~NAME] => Текст во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 4 [~SORT] => 4 [PREVIEW_TEXT] =>

В этой связи нами был принят целый ряд стратегических решений:

  • поиск и предложение в сети салонов «Юнион» качественной мебели от новых поставщиков из Италии, Испании, Польши, России, Белоруссии, Португалии, Франции, Турции, стран Юго-Восточной Азии;
  • изменение товарной матрицы на 30% в пользу новых поставщиков;
  • появление на образцах и в товарном предложении СМС «Юнион» новых фабрик, брендов, коллекций: кухни фабрик OLIVIA, VITALY, VERONA, спальни и гостиные фабрик «Анна Потапова», «Сомово», INVOLUX, мягкая мебель от «Калинки», «Доброго Стиля», Cinno Cellini, ROM, «Флоренция», Estetica, «A-Стиль», Di Well, Craftmaster и другие;
  • активное взаимодействие с фабриками-партерами по снижению стоимости покупаемой мебели без потери качества;
  • исключение возможности попадания в ассортимент «Юнион» дешевой и некачественной мебели, имеющей низкие показатели безопасности;
  • установление справедливых цен на мебель с учетом сложившегося положения на рынке;
  • компенсация роста цен на мебель внутренними возможностями (сокращение расходов, повышение эффективности работы персонала, дополнительные скидки и привилегиями от фабрик-партнеров);
  • внедрение в постоянную практику салонов «Юнион» розыгрышей для покупателей с возможностью получения бонусов, дополнительных скидок и подарков;
  • эффективных кадров, система контроля качества обслуживания клиентов, расширение количества акций и бонусных программ для клиентов.
[~PREVIEW_TEXT] =>

В этой связи нами был принят целый ряд стратегических решений:

  • поиск и предложение в сети салонов «Юнион» качественной мебели от новых поставщиков из Италии, Испании, Польши, России, Белоруссии, Португалии, Франции, Турции, стран Юго-Восточной Азии;
  • изменение товарной матрицы на 30% в пользу новых поставщиков;
  • появление на образцах и в товарном предложении СМС «Юнион» новых фабрик, брендов, коллекций: кухни фабрик OLIVIA, VITALY, VERONA, спальни и гостиные фабрик «Анна Потапова», «Сомово», INVOLUX, мягкая мебель от «Калинки», «Доброго Стиля», Cinno Cellini, ROM, «Флоренция», Estetica, «A-Стиль», Di Well, Craftmaster и другие;
  • активное взаимодействие с фабриками-партерами по снижению стоимости покупаемой мебели без потери качества;
  • исключение возможности попадания в ассортимент «Юнион» дешевой и некачественной мебели, имеющей низкие показатели безопасности;
  • установление справедливых цен на мебель с учетом сложившегося положения на рынке;
  • компенсация роста цен на мебель внутренними возможностями (сокращение расходов, повышение эффективности работы персонала, дополнительные скидки и привилегиями от фабрик-партнеров);
  • внедрение в постоянную практику салонов «Юнион» розыгрышей для покупателей с возможностью получения бонусов, дополнительных скидок и подарков;
  • эффективных кадров, система контроля качества обслуживания клиентов, расширение количества акций и бонусных программ для клиентов.
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=> [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695042 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 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[~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695042 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка или текст 100% ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32835 [BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32835 [~ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32835 [ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32835 [~SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32835 [SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32835 [SECTION] => Array ( [PATH] => Array ( ) ) ) [4] => Array ( [ID] => 32836 [~ID] => 32836 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32836 [~XML_ID] => 32836 [NAME] => Картинка с текстом справа [~NAME] => Картинка с текстом справа [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 5 [~SORT] => 5 [PREVIEW_TEXT] =>

Надежность и безопасность

Фирма «Антарес» — надежная компания, собственник салонов «Юнион», складов, офисов, стоянок и других активов в Нижнем Новгороде, Воронеже, Тамбове, Липецке и Пензе. Мы имеем представительство и склад в Москве, что позволяет оперативно решать любые задачи по хранению, получению мебели от поставщиков и отгрузки мебели клиентам. Фирма совместно с основными поставщиками из Италии, Польши, Америки имеет возможность фиксировать цены, скидки и специальные условия.

[~PREVIEW_TEXT] =>

Надежность и безопасность

Фирма «Антарес» — надежная компания, собственник салонов «Юнион», складов, офисов, стоянок и других активов в Нижнем Новгороде, Воронеже, Тамбове, Липецке и Пензе. Мы имеем представительство и склад в Москве, что позволяет оперативно решать любые задачи по хранению, получению мебели от поставщиков и отгрузки мебели клиентам. Фирма совместно с основными поставщиками из Италии, Польши, Америки имеет возможность фиксировать цены, скидки и специальные условия.

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d55a1511c7c5faa63059e273977c999b [~src] => [SRC] => /upload/iblock/154/154abdd0c18f06c2d0a3da10ce2e26c8.jpg [ALT] => Картинка с текстом справа [TITLE] => Картинка с текстом справа ) [~PREVIEW_PICTURE] => 57300 [LANG_DIR] => / [~LANG_DIR] => / [EXTERNAL_ID] => 32836 [~EXTERNAL_ID] => 32836 [IBLOCK_TYPE_ID] => daydzhest [~IBLOCK_TYPE_ID] => daydzhest [IBLOCK_CODE] => daydzhest [~IBLOCK_CODE] => daydzhest [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка + текст справа [VALUE_XML_ID] => img_text_right [VALUE_SORT] => 500 [VALUE] => Картинка + текст справа [PROPERTY_VALUE_ID] => 695040 [VALUE_ENUM_ID] => 71 [DESCRIPTION] => [~VALUE] => Картинка + текст справа [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 6 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка + текст справа [VALUE_XML_ID] => img_text_right [VALUE_SORT] => 500 [VALUE] => Картинка + текст справа [PROPERTY_VALUE_ID] => 695040 [VALUE_ENUM_ID] => 71 [DESCRIPTION] => [~VALUE] => Картинка + текст справа [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка + текст справа ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32836 [BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32836 [~ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32836 [ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32836 [~SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32836 [SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32836 [SECTION] => Array ( [PATH] => Array ( ) ) ) [5] => Array ( [ID] => 32837 [~ID] => 32837 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32837 [~XML_ID] => 32837 [NAME] => Текст во всю ширину [~NAME] => Текст во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 6 [~SORT] => 6 [PREVIEW_TEXT] =>

Цены и прямые поставки

В отличие от 99% продавцов мебели в России, мы являемся прямым поставщиком мебели в свои салоны, что дает преимущество при формировании справедливой цены.

Эксклюзив и выбор

Фирма работает с широким ассортиментом мебели и имеет эксклюзивы на право реализации продукции ряда фабрик из Италии, Португалии, Польши, Америки и России на территории РФ.

[~PREVIEW_TEXT] =>

Цены и прямые поставки

В отличие от 99% продавцов мебели в России, мы являемся прямым поставщиком мебели в свои салоны, что дает преимущество при формировании справедливой цены.

Эксклюзив и выбор

Фирма работает с широким ассортиментом мебели и имеет эксклюзивы на право реализации продукции ряда фабрик из Италии, Португалии, Польши, Америки и России на территории РФ.

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Актуальность и престиж

Как федеральный поставщик импортной мебели, имеющий сеть дилеров по всей стране, фирма владеет объективной информацией о состоянии мебельного рынка, спросе на мебель, актуальности продаваемой мебели. Это позволяет нам предлагать лучшую мебель по лучшим ценам. Мы ведем постоянный поиск нового товара и посещаем все международные мебельные выставки Европы, Америки и Азии. В 2015 году специалисты компании примут участие в работе мебельных выставок в Стамбуле (Турция), Нанте (Франция), Познане (Польша), Гуанчжоу (Китай), Милане (Италия).

[~PREVIEW_TEXT] =>

Актуальность и престиж

Как федеральный поставщик импортной мебели, имеющий сеть дилеров по всей стране, фирма владеет объективной информацией о состоянии мебельного рынка, спросе на мебель, актуальности продаваемой мебели. Это позволяет нам предлагать лучшую мебель по лучшим ценам. Мы ведем постоянный поиск нового товара и посещаем все международные мебельные выставки Европы, Америки и Азии. В 2015 году специалисты компании примут участие в работе мебельных выставок в Стамбуле (Турция), Нанте (Франция), Познане (Польша), Гуанчжоу (Китай), Милане (Италия).

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) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка + текст слева [VALUE_XML_ID] => img_text_left [VALUE_SORT] => 500 [VALUE] => Картинка + текст слева [PROPERTY_VALUE_ID] => 695048 [VALUE_ENUM_ID] => 70 [DESCRIPTION] => [~VALUE] => Картинка + текст слева [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка + текст слева ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => 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Обслуживание и доверие

Мы предлагаем широкий спектр услуг: бесплатную доставку и сборку, гарантии, специальные предложения по обслуживанию дизайнерами, текстиль. Мы открыли ТВ-канал на youtube, где размещаем актуальные ролики, интервью и обзоры собственного производства. Фирма регулярно проводит специальные встречи для своих партнеров- дизайнеров и архитекторов, строителей, отделочников, смежников, а также тематические мероприятия для VIP-клиентов.

[~PREVIEW_TEXT] =>

Обслуживание и доверие

Мы предлагаем широкий спектр услуг: бесплатную доставку и сборку, гарантии, специальные предложения по обслуживанию дизайнерами, текстиль. Мы открыли ТВ-канал на youtube, где размещаем актуальные ролики, интервью и обзоры собственного производства. Фирма регулярно проводит специальные встречи для своих партнеров- дизайнеров и архитекторов, строителей, отделочников, смежников, а также тематические мероприятия для VIP-клиентов.

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=> [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695049 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 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[USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => 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=> Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695049 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка или текст 100% ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32839 [BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32839 [~ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32839 [ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32839 [~SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32839 [SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32839 [SECTION] => Array ( [PATH] => Array ( ) ) ) [8] => Array ( [ID] => 32840 [~ID] => 32840 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32840 [~XML_ID] => 32840 [NAME] => Картинка с текстом справа [~NAME] => Картинка с текстом справа [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 9 [~SORT] => 9 [PREVIEW_TEXT] =>

Профессионализм и ответственность

Мы обладаем командой великолепно обученных профессионалов: консультантов, дизайнеров, логистов, сборщиков, менеджеров и руководителей. Управляет всеми процессами и отвечает перед клиентами и поставщиками за все то, что происходит с их деньгами и товаром непосредственно собственник, который является генеральным директором ООО «Фирма «Антарес» и сети мебельных салонов «Юнион».

[~PREVIEW_TEXT] =>

Профессионализм и ответственность

Мы обладаем командой великолепно обученных профессионалов: консультантов, дизайнеров, логистов, сборщиков, менеджеров и руководителей. Управляет всеми процессами и отвечает перед клиентами и поставщиками за все то, что происходит с их деньгами и товаром непосредственно собственник, который является генеральным директором ООО «Фирма «Антарес» и сети мебельных салонов «Юнион».

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e61004a25c6f82d76fe0807ff12933c9 [~src] => [SRC] => /upload/iblock/aa7/aa7b7c8989a0770fba498a14b2052bf0.jpg [ALT] => Картинка с текстом справа [TITLE] => Картинка с текстом справа ) [~PREVIEW_PICTURE] => 57305 [LANG_DIR] => / [~LANG_DIR] => / [EXTERNAL_ID] => 32840 [~EXTERNAL_ID] => 32840 [IBLOCK_TYPE_ID] => daydzhest [~IBLOCK_TYPE_ID] => daydzhest [IBLOCK_CODE] => daydzhest [~IBLOCK_CODE] => daydzhest [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 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=> [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка + текст справа [VALUE_XML_ID] => img_text_right [VALUE_SORT] => 500 [VALUE] => Картинка + текст справа [PROPERTY_VALUE_ID] => 777888 [VALUE_ENUM_ID] => 71 [DESCRIPTION] => [~VALUE] => Картинка + текст справа [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка + текст справа ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32840 [BUY_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=BUY&id=32840 [~ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32840 [ADD_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=ADD2BASKET&id=32840 [~SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32840 [SUBSCRIBE_URL] => /daydzhest/11-mart-2015/strategiya-uspekha/?action=SUBSCRIBE_PRODUCT&id=32840 [SECTION] => Array ( [PATH] => Array ( ) ) ) [9] => Array ( [ID] => 32841 [~ID] => 32841 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32841 [~XML_ID] => 32841 [NAME] => Текст во всю ширину [~NAME] => Текст во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 10 [~SORT] => 10 [PREVIEW_TEXT] =>

И, наконец, мы успешно развиваемся 24-ый год подряд, преодолевая большие и малые кризисы, испытания и проверки. Мы уверенно смотрим в будущее, предлагая клиентам лучшую на рынке мебель от ведущих производителей, лучший сервис и высококвалифицированных специалистов. И это не случайно, ведь миссия компании: «С чувством благодарности, любви и уважения к клиенту продавать удобную, стильную и качественную мебель, нести уют и благополучие в его дом на долгие годы»!

[~PREVIEW_TEXT] =>

И, наконец, мы успешно развиваемся 24-ый год подряд, преодолевая большие и малые кризисы, испытания и проверки. Мы уверенно смотрим в будущее, предлагая клиентам лучшую на рынке мебель от ведущих производителей, лучший сервис и высококвалифицированных специалистов. И это не случайно, ведь миссия компании: «С чувством благодарности, любви и уважения к клиенту продавать удобную, стильную и качественную мебель, нести уют и благополучие в его дом на долгие годы»!

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Изменения в экономике и на мебельном рынке России заставляют нашу компанию менять стратегию, пересматривать и быстро обновлять ассортимент на экспозициях собственной сети салонов, формировать новые товарные предложения для своих покупателей.

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Анализ и решения

Мы находимся в активной позиции к рынку, отслеживаем все изменения и корректируем свой курс в соответствии с требованиями текущего момента. На наш взгляд, основные тенденции на российском мебельном рынке на данный момент таковы:

  • почти двукратный рост цен из-за роста стоимости валют по отношению к рублю;
  • резкое падение покупательской способности и спроса на мебель;
  • уход с рынка рада крупных брендов импортной мебели федерального масштаба;
  • сокращение площадей под мебельные салоны в крупных торговых центрах;
  • сокращение штата мебельных салонов;
  • риски невыполнения обязательств перед покупателями;
  • неспособность покупателей оплатить купленную мебель на заказ;
  • вытеснение красивой, модной качественной мебели из предложений салонов дешевыми китайскими подделками или их российскими аналогами, значительное сокращение разницы между оригинальными коллекциями и их копиями.
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В этой связи нами был принят целый ряд стратегических решений:

  • поиск и предложение в сети салонов «Юнион» качественной мебели от новых поставщиков из Италии, Испании, Польши, России, Белоруссии, Португалии, Франции, Турции, стран Юго-Восточной Азии;
  • изменение товарной матрицы на 30% в пользу новых поставщиков;
  • появление на образцах и в товарном предложении СМС «Юнион» новых фабрик, брендов, коллекций: кухни фабрик OLIVIA, VITALY, VERONA, спальни и гостиные фабрик «Анна Потапова», «Сомово», INVOLUX, мягкая мебель от «Калинки», «Доброго Стиля», Cinno Cellini, ROM, «Флоренция», Estetica, «A-Стиль», Di Well, Craftmaster и другие;
  • активное взаимодействие с фабриками-партерами по снижению стоимости покупаемой мебели без потери качества;
  • исключение возможности попадания в ассортимент «Юнион» дешевой и некачественной мебели, имеющей низкие показатели безопасности;
  • установление справедливых цен на мебель с учетом сложившегося положения на рынке;
  • компенсация роста цен на мебель внутренними возможностями (сокращение расходов, повышение эффективности работы персонала, дополнительные скидки и привилегиями от фабрик-партнеров);
  • внедрение в постоянную практику салонов «Юнион» розыгрышей для покупателей с возможностью получения бонусов, дополнительных скидок и подарков;
  • эффективных кадров, система контроля качества обслуживания клиентов, расширение количества акций и бонусных программ для клиентов.
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Надежность и безопасность

Фирма «Антарес» — надежная компания, собственник салонов «Юнион», складов, офисов, стоянок и других активов в Нижнем Новгороде, Воронеже, Тамбове, Липецке и Пензе. Мы имеем представительство и склад в Москве, что позволяет оперативно решать любые задачи по хранению, получению мебели от поставщиков и отгрузки мебели клиентам. Фирма совместно с основными поставщиками из Италии, Польши, Америки имеет возможность фиксировать цены, скидки и специальные условия.

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Цены и прямые поставки

В отличие от 99% продавцов мебели в России, мы являемся прямым поставщиком мебели в свои салоны, что дает преимущество при формировании справедливой цены.

Эксклюзив и выбор

Фирма работает с широким ассортиментом мебели и имеет эксклюзивы на право реализации продукции ряда фабрик из Италии, Португалии, Польши, Америки и России на территории РФ.

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Актуальность и престиж

Как федеральный поставщик импортной мебели, имеющий сеть дилеров по всей стране, фирма владеет объективной информацией о состоянии мебельного рынка, спросе на мебель, актуальности продаваемой мебели. Это позволяет нам предлагать лучшую мебель по лучшим ценам. Мы ведем постоянный поиск нового товара и посещаем все международные мебельные выставки Европы, Америки и Азии. В 2015 году специалисты компании примут участие в работе мебельных выставок в Стамбуле (Турция), Нанте (Франция), Познане (Польша), Гуанчжоу (Китай), Милане (Италия).

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Обслуживание и доверие

Мы предлагаем широкий спектр услуг: бесплатную доставку и сборку, гарантии, специальные предложения по обслуживанию дизайнерами, текстиль. Мы открыли ТВ-канал на youtube, где размещаем актуальные ролики, интервью и обзоры собственного производства. Фирма регулярно проводит специальные встречи для своих партнеров- дизайнеров и архитекторов, строителей, отделочников, смежников, а также тематические мероприятия для VIP-клиентов.

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Профессионализм и ответственность

Мы обладаем командой великолепно обученных профессионалов: консультантов, дизайнеров, логистов, сборщиков, менеджеров и руководителей. Управляет всеми процессами и отвечает перед клиентами и поставщиками за все то, что происходит с их деньгами и товаром непосредственно собственник, который является генеральным директором ООО «Фирма «Антарес» и сети мебельных салонов «Юнион».

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И, наконец, мы успешно развиваемся 24-ый год подряд, преодолевая большие и малые кризисы, испытания и проверки. Мы уверенно смотрим в будущее, предлагая клиентам лучшую на рынке мебель от ведущих производителей, лучший сервис и высококвалифицированных специалистов. И это не случайно, ведь миссия компании: «С чувством благодарности, любви и уважения к клиенту продавать удобную, стильную и качественную мебель, нести уют и благополучие в его дом на долгие годы»!

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Верещагин Роман Николаевич

Изменения в экономике и на мебельном рынке России заставляют нашу компанию менять стратегию, пересматривать и быстро обновлять ассортимент на экспозициях собственной сети салонов, формировать новые товарные предложения для своих покупателей.

Верещагин Роман НиколаевичЗаместитель генерального директора компании, руководитель отдела дилерских продаж и франчайзинга

Экспертный отдел

Стратегия успеха

Анализ и решения

Мы находимся в активной позиции к рынку, отслеживаем все изменения и корректируем свой курс в соответствии с требованиями текущего момента. На наш взгляд, основные тенденции на российском мебельном рынке на данный момент таковы:

  • почти двукратный рост цен из-за роста стоимости валют по отношению к рублю;
  • резкое падение покупательской способности и спроса на мебель;
  • уход с рынка рада крупных брендов импортной мебели федерального масштаба;
  • сокращение площадей под мебельные салоны в крупных торговых центрах;
  • сокращение штата мебельных салонов;
  • риски невыполнения обязательств перед покупателями;
  • неспособность покупателей оплатить купленную мебель на заказ;
  • вытеснение красивой, модной качественной мебели из предложений салонов дешевыми китайскими подделками или их российскими аналогами, значительное сокращение разницы между оригинальными коллекциями и их копиями.
Картинка во всю ширину

В этой связи нами был принят целый ряд стратегических решений:

  • поиск и предложение в сети салонов «Юнион» качественной мебели от новых поставщиков из Италии, Испании, Польши, России, Белоруссии, Португалии, Франции, Турции, стран Юго-Восточной Азии;
  • изменение товарной матрицы на 30% в пользу новых поставщиков;
  • появление на образцах и в товарном предложении СМС «Юнион» новых фабрик, брендов, коллекций: кухни фабрик OLIVIA, VITALY, VERONA, спальни и гостиные фабрик «Анна Потапова», «Сомово», INVOLUX, мягкая мебель от «Калинки», «Доброго Стиля», Cinno Cellini, ROM, «Флоренция», Estetica, «A-Стиль», Di Well, Craftmaster и другие;
  • активное взаимодействие с фабриками-партерами по снижению стоимости покупаемой мебели без потери качества;
  • исключение возможности попадания в ассортимент «Юнион» дешевой и некачественной мебели, имеющей низкие показатели безопасности;
  • установление справедливых цен на мебель с учетом сложившегося положения на рынке;
  • компенсация роста цен на мебель внутренними возможностями (сокращение расходов, повышение эффективности работы персонала, дополнительные скидки и привилегиями от фабрик-партнеров);
  • внедрение в постоянную практику салонов «Юнион» розыгрышей для покупателей с возможностью получения бонусов, дополнительных скидок и подарков;
  • эффективных кадров, система контроля качества обслуживания клиентов, расширение количества акций и бонусных программ для клиентов.
Картинка с текстом справа

Надежность и безопасность

Фирма «Антарес» — надежная компания, собственник салонов «Юнион», складов, офисов, стоянок и других активов в Нижнем Новгороде, Воронеже, Тамбове, Липецке и Пензе. Мы имеем представительство и склад в Москве, что позволяет оперативно решать любые задачи по хранению, получению мебели от поставщиков и отгрузки мебели клиентам. Фирма совместно с основными поставщиками из Италии, Польши, Америки имеет возможность фиксировать цены, скидки и специальные условия.

Цены и прямые поставки

В отличие от 99% продавцов мебели в России, мы являемся прямым поставщиком мебели в свои салоны, что дает преимущество при формировании справедливой цены.

Эксклюзив и выбор

Фирма работает с широким ассортиментом мебели и имеет эксклюзивы на право реализации продукции ряда фабрик из Италии, Португалии, Польши, Америки и России на территории РФ.

Актуальность и престиж

Как федеральный поставщик импортной мебели, имеющий сеть дилеров по всей стране, фирма владеет объективной информацией о состоянии мебельного рынка, спросе на мебель, актуальности продаваемой мебели. Это позволяет нам предлагать лучшую мебель по лучшим ценам. Мы ведем постоянный поиск нового товара и посещаем все международные мебельные выставки Европы, Америки и Азии. В 2015 году специалисты компании примут участие в работе мебельных выставок в Стамбуле (Турция), Нанте (Франция), Познане (Польша), Гуанчжоу (Китай), Милане (Италия).

Картинка с текстом слева

Обслуживание и доверие

Мы предлагаем широкий спектр услуг: бесплатную доставку и сборку, гарантии, специальные предложения по обслуживанию дизайнерами, текстиль. Мы открыли ТВ-канал на youtube, где размещаем актуальные ролики, интервью и обзоры собственного производства. Фирма регулярно проводит специальные встречи для своих партнеров- дизайнеров и архитекторов, строителей, отделочников, смежников, а также тематические мероприятия для VIP-клиентов.

Картинка с текстом справа

Профессионализм и ответственность

Мы обладаем командой великолепно обученных профессионалов: консультантов, дизайнеров, логистов, сборщиков, менеджеров и руководителей. Управляет всеми процессами и отвечает перед клиентами и поставщиками за все то, что происходит с их деньгами и товаром непосредственно собственник, который является генеральным директором ООО «Фирма «Антарес» и сети мебельных салонов «Юнион».

И, наконец, мы успешно развиваемся 24-ый год подряд, преодолевая большие и малые кризисы, испытания и проверки. Мы уверенно смотрим в будущее, предлагая клиентам лучшую на рынке мебель от ведущих производителей, лучший сервис и высококвалифицированных специалистов. И это не случайно, ведь миссия компании: «С чувством благодарности, любви и уважения к клиенту продавать удобную, стильную и качественную мебель, нести уют и благополучие в его дом на долгие годы»!

 

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