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В одной из книг о создании выдающихся мировых компаний я нашел «формулу успеха», которая вдохновляет нас и продвигает вперед уже более двадцати лет. Профессионально поставленное дело — сделать широко известным!

Так, начиная с 1994 года, т. е. практически с самого рождения сети мебельных салонов «Юнион», «режиссура успеха» стала неотъемлемой частью нашего развития. Уже тогда мы задумывались о создании позитивного бренда для своей целевой аудитории, дорожили репутацией и заботились об имидже компании, не говоря уже об активной рекламной позиции в регионах, где присутствует торговая марка «Юнион».

В многочисленных роликах и авторских теле- и радио-программах мы не только продвигаем широкое товарное предложение, но и уделяем большое внимание формированию бренда. Для участия в нашей рекламной кампании мы неоднократно приглашали актеров театра и кино, заслуженных артистов России — Юлию Рутберг и Анатолия Лобоцкого, в продвижении американской мебельной линейки задействовали питерского актера театра и кино Ивана Васильева. Эти ролики неизменно завоевывали любовь зрителей и делали бренд «Юнион» еще более позитивным.

По нашим оценкам и результатам исследований независимых компаний, на сегодняшний день сеть мебельных салонов «Юнион» хорошо известна и уважаема среди целевой группы наших потребителей. А известность и популярность торговой марки «Юнион» позволяет ежегодно повышать эффективность нашего бизнеса. Так, более половины всех покупателей становятся постоянными клиентами мебельной сети в нескольких поколениях. Все больше и больше найдется семей, где мебель от «Юнион» уже приносит радость и удовольствие, а стало быть, наша бизнес-история развивается по законам «режиссуры успеха». И это только начало, все самое интересное — впереди!

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В одной из книг о создании выдающихся мировых компаний я нашел «формулу успеха», которая вдохновляет нас и продвигает вперед уже более двадцати лет. Профессионально поставленное дело — сделать широко известным!

Так, начиная с 1994 года, т. е. практически с самого рождения сети мебельных салонов «Юнион», «режиссура успеха» стала неотъемлемой частью нашего развития. Уже тогда мы задумывались о создании позитивного бренда для своей целевой аудитории, дорожили репутацией и заботились об имидже компании, не говоря уже об активной рекламной позиции в регионах, где присутствует торговая марка «Юнион».

В многочисленных роликах и авторских теле- и радио-программах мы не только продвигаем широкое товарное предложение, но и уделяем большое внимание формированию бренда. Для участия в нашей рекламной кампании мы неоднократно приглашали актеров театра и кино, заслуженных артистов России — Юлию Рутберг и Анатолия Лобоцкого, в продвижении американской мебельной линейки задействовали питерского актера театра и кино Ивана Васильева. Эти ролики неизменно завоевывали любовь зрителей и делали бренд «Юнион» еще более позитивным.

По нашим оценкам и результатам исследований независимых компаний, на сегодняшний день сеть мебельных салонов «Юнион» хорошо известна и уважаема среди целевой группы наших потребителей. А известность и популярность торговой марки «Юнион» позволяет ежегодно повышать эффективность нашего бизнеса. Так, более половины всех покупателей становятся постоянными клиентами мебельной сети в нескольких поколениях. Все больше и больше найдется семей, где мебель от «Юнион» уже приносит радость и удовольствие, а стало быть, наша бизнес-история развивается по законам «режиссуры успеха». И это только начало, все самое интересное — впереди!

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => №8, ИЮЛЬ 2013 В ОДНОЙ ИЗ КНИГ О СОЗДАНИИ ВЫДАЮЩИХСЯ МИРОВЫХ КОМПАНИЙ Я НАШЕЛ «ФОРМУЛУ УСПЕХА», КОТОРАЯ ВДОХНОВЛЯЕТ НАС И ПРОДВИГАЕТ ВПЕРЕД УЖЕ БОЛЕЕ ДВАДЦАТИ ЛЕТ. ПРОФЕССИОНАЛЬНО ПОСТАВЛЕННОЕ ДЕЛО — СДЕЛАТЬ ШИРОКО ИЗВЕСТНЫМ! ТАК, НАЧИНАЯ С 1994 ГОДА, Т. Е. ПРАКТИЧЕСКИ С САМОГО РОЖДЕНИЯ СЕТИ МЕБЕЛЬНЫХ САЛОНОВ «ЮНИОН», «РЕЖИССУРА УСПЕХА» СТАЛА НЕОТЪЕМЛЕМОЙ ЧАСТЬЮ НАШЕГО РАЗВИТИЯ. УЖЕ ТОГДА МЫ ЗАДУМЫВАЛИСЬ О СОЗДАНИИ ПОЗИТИВНОГО БРЕНДА ДЛЯ СВОЕЙ ЦЕЛЕВОЙ АУДИТОРИИ, ДОРОЖИЛИ РЕПУТАЦИЕЙ И ЗАБОТИЛИСЬ ОБ ИМИДЖЕ КОМПАНИИ, НЕ ГОВОРЯ УЖЕ ОБ АКТИВНОЙ РЕКЛАМНОЙ ПОЗИЦИИ В РЕГИОНАХ, ГДЕ ПРИСУТСТВУЕТ ТОРГОВАЯ МАРКА «ЮНИОН». В МНОГОЧИСЛЕННЫХ РОЛИКАХ И АВТОРСКИХ ТЕЛЕ- И РАДИО-ПРОГРАММАХ МЫ НЕ ТОЛЬКО ПРОДВИГАЕМ ШИРОКОЕ ТОВАРНОЕ ПРЕДЛОЖЕНИЕ, НО И УДЕЛЯЕМ БОЛЬШОЕ ВНИМАНИЕ ФОРМИРОВАНИЮ БРЕНДА. ДЛЯ УЧАСТИЯ В НАШЕЙ РЕКЛАМНОЙ КАМПАНИИ МЫ НЕОДНОКРАТНО ПРИГЛАШАЛИ АКТЕРОВ ТЕАТРА И КИНО, ЗАСЛУЖЕННЫХ АРТИСТОВ РОССИИ — ЮЛИЮ РУТБЕРГ И АНАТОЛИЯ ЛОБОЦКОГО, В ПРОДВИЖЕНИИ АМЕРИКАНСКОЙ МЕБЕЛЬНОЙ ЛИНЕЙКИ ЗАДЕЙСТВОВАЛИ ПИТЕРСКОГО АКТЕРА ТЕАТРА И КИНО ИВАНА ВАСИЛЬЕВА. ЭТИ РОЛИКИ НЕИЗМЕННО ЗАВОЕВЫВАЛИ ЛЮБОВЬ ЗРИТЕЛЕЙ И ДЕЛАЛИ БРЕНД «ЮНИОН» ЕЩЕ БОЛЕЕ ПОЗИТИВНЫМ. ПО НАШИМ ОЦЕНКАМ И РЕЗУЛЬТАТАМ ИССЛЕДОВАНИЙ НЕЗАВИСИМЫХ КОМПАНИЙ, НА СЕГОДНЯШНИЙ ДЕНЬ СЕТЬ МЕБЕЛЬНЫХ САЛОНОВ «ЮНИОН» ХОРОШО ИЗВЕСТНА И УВАЖАЕМА СРЕДИ ЦЕЛЕВОЙ ГРУППЫ НАШИХ ПОТРЕБИТЕЛЕЙ. А ИЗВЕСТНОСТЬ И ПОПУЛЯРНОСТЬ ТОРГОВОЙ МАРКИ «ЮНИОН» ПОЗВОЛЯЕТ ЕЖЕГОДНО ПОВЫШАТЬ ЭФФЕКТИВНОСТЬ НАШЕГО БИЗНЕСА. ТАК, БОЛЕЕ ПОЛОВИНЫ ВСЕХ ПОКУПАТЕЛЕЙ СТАНОВЯТСЯ ПОСТОЯННЫМИ КЛИЕНТАМИ МЕБЕЛЬНОЙ СЕТИ В НЕСКОЛЬКИХ ПОКОЛЕНИЯХ. ВСЕ БОЛЬШЕ И БОЛЬШЕ НАЙДЕТСЯ СЕМЕЙ, ГДЕ МЕБЕЛЬ ОТ «ЮНИОН» УЖЕ ПРИНОСИТ РАДОСТЬ И УДОВОЛЬСТВИЕ, А СТАЛО БЫТЬ, НАША БИЗНЕС-ИСТОРИЯ РАЗВИВАЕТСЯ ПО ЗАКОНАМ «РЕЖИССУРЫ УСПЕХА». И ЭТО ТОЛЬКО НАЧАЛО, ВСЕ САМОЕ ИНТЕРЕСНОЕ — ВПЕРЕДИ! [~SEARCHABLE_CONTENT] => №8, ИЮЛЬ 2013 В ОДНОЙ ИЗ КНИГ О СОЗДАНИИ ВЫДАЮЩИХСЯ МИРОВЫХ КОМПАНИЙ Я НАШЕЛ «ФОРМУЛУ УСПЕХА», КОТОРАЯ ВДОХНОВЛЯЕТ НАС И ПРОДВИГАЕТ ВПЕРЕД УЖЕ БОЛЕЕ ДВАДЦАТИ ЛЕТ. ПРОФЕССИОНАЛЬНО ПОСТАВЛЕННОЕ ДЕЛО — СДЕЛАТЬ ШИРОКО ИЗВЕСТНЫМ! ТАК, НАЧИНАЯ С 1994 ГОДА, Т. Е. ПРАКТИЧЕСКИ С САМОГО РОЖДЕНИЯ СЕТИ МЕБЕЛЬНЫХ САЛОНОВ «ЮНИОН», «РЕЖИССУРА УСПЕХА» СТАЛА НЕОТЪЕМЛЕМОЙ ЧАСТЬЮ НАШЕГО РАЗВИТИЯ. УЖЕ ТОГДА МЫ ЗАДУМЫВАЛИСЬ О СОЗДАНИИ ПОЗИТИВНОГО БРЕНДА ДЛЯ СВОЕЙ ЦЕЛЕВОЙ АУДИТОРИИ, ДОРОЖИЛИ РЕПУТАЦИЕЙ И ЗАБОТИЛИСЬ ОБ ИМИДЖЕ КОМПАНИИ, НЕ ГОВОРЯ УЖЕ ОБ АКТИВНОЙ РЕКЛАМНОЙ ПОЗИЦИИ В РЕГИОНАХ, ГДЕ ПРИСУТСТВУЕТ ТОРГОВАЯ МАРКА «ЮНИОН». В МНОГОЧИСЛЕННЫХ РОЛИКАХ И АВТОРСКИХ ТЕЛЕ- И РАДИО-ПРОГРАММАХ МЫ НЕ ТОЛЬКО ПРОДВИГАЕМ ШИРОКОЕ ТОВАРНОЕ ПРЕДЛОЖЕНИЕ, НО И УДЕЛЯЕМ БОЛЬШОЕ ВНИМАНИЕ ФОРМИРОВАНИЮ БРЕНДА. ДЛЯ УЧАСТИЯ В НАШЕЙ РЕКЛАМНОЙ КАМПАНИИ МЫ НЕОДНОКРАТНО ПРИГЛАШАЛИ АКТЕРОВ ТЕАТРА И КИНО, ЗАСЛУЖЕННЫХ АРТИСТОВ РОССИИ — ЮЛИЮ РУТБЕРГ И АНАТОЛИЯ ЛОБОЦКОГО, В ПРОДВИЖЕНИИ АМЕРИКАНСКОЙ МЕБЕЛЬНОЙ ЛИНЕЙКИ ЗАДЕЙСТВОВАЛИ ПИТЕРСКОГО АКТЕРА ТЕАТРА И КИНО ИВАНА ВАСИЛЬЕВА. ЭТИ РОЛИКИ НЕИЗМЕННО ЗАВОЕВЫВАЛИ ЛЮБОВЬ ЗРИТЕЛЕЙ И ДЕЛАЛИ БРЕНД «ЮНИОН» ЕЩЕ БОЛЕЕ ПОЗИТИВНЫМ. ПО НАШИМ ОЦЕНКАМ И РЕЗУЛЬТАТАМ ИССЛЕДОВАНИЙ НЕЗАВИСИМЫХ КОМПАНИЙ, НА СЕГОДНЯШНИЙ ДЕНЬ СЕТЬ МЕБЕЛЬНЫХ САЛОНОВ «ЮНИОН» ХОРОШО ИЗВЕСТНА И УВАЖАЕМА СРЕДИ ЦЕЛЕВОЙ ГРУППЫ НАШИХ ПОТРЕБИТЕЛЕЙ. А ИЗВЕСТНОСТЬ И ПОПУЛЯРНОСТЬ ТОРГОВОЙ МАРКИ «ЮНИОН» ПОЗВОЛЯЕТ ЕЖЕГОДНО ПОВЫШАТЬ ЭФФЕКТИВНОСТЬ НАШЕГО БИЗНЕСА. ТАК, БОЛЕЕ ПОЛОВИНЫ ВСЕХ ПОКУПАТЕЛЕЙ СТАНОВЯТСЯ ПОСТОЯННЫМИ КЛИЕНТАМИ МЕБЕЛЬНОЙ СЕТИ В НЕСКОЛЬКИХ ПОКОЛЕНИЯХ. ВСЕ БОЛЬШЕ И БОЛЬШЕ НАЙДЕТСЯ СЕМЕЙ, ГДЕ МЕБЕЛЬ ОТ «ЮНИОН» УЖЕ ПРИНОСИТ РАДОСТЬ И УДОВОЛЬСТВИЕ, А СТАЛО БЫТЬ, НАША БИЗНЕС-ИСТОРИЯ РАЗВИВАЕТСЯ ПО ЗАКОНАМ «РЕЖИССУРЫ УСПЕХА». И ЭТО ТОЛЬКО НАЧАЛО, ВСЕ САМОЕ ИНТЕРЕСНОЕ — ВПЕРЕДИ! 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Среди лавандовых полей, виноградников и оливковых рощ кажутся сказочными и таинственными светлый каменные домики с черепичными крышами, окруженные цветами и ароматными травами. Приветливые и гостеприимные, внутри они наполнены светом, спокойствием и уютом. В них жизнь течет размеренно, каждый предмет интерьера имеет историю, бережно, с любовью используется и передается следующему поколению.

[~PREVIEW_TEXT] =>

Среди лавандовых полей, виноградников и оливковых рощ кажутся сказочными и таинственными светлый каменные домики с черепичными крышами, окруженные цветами и ароматными травами. Приветливые и гостеприимные, внутри они наполнены светом, спокойствием и уютом. В них жизнь течет размеренно, каждый предмет интерьера имеет историю, бережно, с любовью используется и передается следующему поколению.

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[USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Менеджер студии текстиля [~DEFAULT_VALUE] => ) ) ) [PROPERTIES] => Array ( [STAFF] => Array ( [ID] => 51 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Должность [ACTIVE] => Y [SORT] => 500 [CODE] => STAFF [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 695477 [VALUE] => Другое [DESCRIPTION] => [VALUE_ENUM] => Другое [VALUE_XML_ID] => 8dfd633415a35f2efd111ca71eee68ae [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 45 [~VALUE] => Другое [~DESCRIPTION] => [~NAME] => Должность [~DEFAULT_VALUE] => ) [TOWN] => Array ( [ID] => 56 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Город [ACTIVE] => Y [SORT] => 500 [CODE] => TOWN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Город [~DEFAULT_VALUE] => ) [STAFF_NAME] => Array ( [ID] => 117 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Полное название должности [ACTIVE] => Y [SORT] => 500 [CODE] => STAFF_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 695390 [VALUE] => Главный художник-дизайнер сети мебельных салонов "Юнион" [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Главный художник-дизайнер сети мебельных салонов "Юнион" [~DESCRIPTION] => [~NAME] => Полное название должности [~DEFAULT_VALUE] => ) [HEAD_OFFICE] => Array ( [ID] => 124 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Головной офис [ACTIVE] => Y [SORT] => 500 [CODE] => HEAD_OFFICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Головной офис [~DEFAULT_VALUE] => ) [TEXTILE_MANAGER] => Array ( [ID] => 125 [TIMESTAMP_X] => 2015-06-01 09:32:41 [IBLOCK_ID] => 6 [NAME] => Менеджер студии текстиля [ACTIVE] => Y [SORT] => 500 [CODE] => TEXTILE_MANAGER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Менеджер студии текстиля [~DEFAULT_VALUE] => ) ) ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Заголовок статьи с обращением автора [VALUE_XML_ID] => txt_head [VALUE_SORT] => 500 [VALUE] => Заголовок статьи с обращением автора [PROPERTY_VALUE_ID] => 695489 [VALUE_ENUM_ID] => 34 [DESCRIPTION] => [~VALUE] => Заголовок статьи с обращением автора [~DESCRIPTION] => [DISPLAY_VALUE] => Заголовок статьи с обращением автора ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=20143 [BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=20143 [~ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=20143 [ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=20143 [~SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=20143 [SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=20143 [SECTION] => Array ( [PATH] => Array ( ) ) ) [1] => Array ( [ID] => 20144 [~ID] => 20144 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 20144 [~XML_ID] => 20144 [NAME] => Картинка во всю ширину [~NAME] => Картинка во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 2 [~SORT] => 2 [PREVIEW_TEXT] => [~PREVIEW_TEXT] => [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [DETAIL_TEXT] => [~DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [~DETAIL_TEXT_TYPE] => text [DATE_CREATE] => 20.05.2015 17:36:46 [~DATE_CREATE] => 20.05.2015 17:36:46 [CREATED_BY] => 1 [~CREATED_BY] => 1 [TIMESTAMP_X] => 01.06.2015 10:40:30 [~TIMESTAMP_X] => 01.06.2015 10:40:30 [MODIFIED_BY] => 1 [~MODIFIED_BY] => 1 [TAGS] => [~TAGS] => [IBLOCK_SECTION_ID] => 9354 [~IBLOCK_SECTION_ID] => 9354 [DETAIL_PAGE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/ [~DETAIL_PAGE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/ [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [PREVIEW_PICTURE] => Array ( [ID] => 37491 [TIMESTAMP_X] => 20.05.2015 17:36:46 [MODULE_ID] => iblock [HEIGHT] => 750 [WIDTH] => 2138 [FILE_SIZE] => 279877 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/23b [FILE_NAME] => 23bd49d434b8cc85e51e871258385fdc.jpg [ORIGINAL_NAME] => Furnitures-2-Cristalliere-cantonali-compressor.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => ebb5ccb32a16eb2a7beca668c958b8cf [~src] => [SRC] => /upload/iblock/23b/23bd49d434b8cc85e51e871258385fdc.jpg [ALT] => Картинка во всю ширину [TITLE] => Картинка во всю ширину ) [~PREVIEW_PICTURE] => 37491 [LANG_DIR] => / [~LANG_DIR] => / [EXTERNAL_ID] => 20144 [~EXTERNAL_ID] => 20144 [IBLOCK_TYPE_ID] => daydzhest [~IBLOCK_TYPE_ID] => daydzhest [IBLOCK_CODE] => daydzhest [~IBLOCK_CODE] => daydzhest [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695496 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 6 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695496 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка или текст 100% ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=20144 [BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=20144 [~ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=20144 [ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=20144 [~SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=20144 [SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=20144 [SECTION] => Array ( [PATH] => Array ( ) ) ) [2] => Array ( [ID] => 32887 [~ID] => 32887 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 32887 [~XML_ID] => 32887 [NAME] => Текст во всю ширину [~NAME] => Текст во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 3 [~SORT] => 3 [PREVIEW_TEXT] =>

Зачастую успокоится и ненадолго перевести дыхание — это то, что необходимо каждому из нас. Но можно ли воссоздать атмосферу уютного домика в лавандовой долине в современном мегаполисе? Итальянские и португальские дизайнеры фабрик DIALMA BROWN и AM CLASSIC уже ответили «да» и на специализированной мебельной выставке, которая состоялась в Милане весной 2013 года, предложили сегодняшнее видение популярного стиля Прованс.

[~PREVIEW_TEXT] =>

Зачастую успокоится и ненадолго перевести дыхание — это то, что необходимо каждому из нас. Но можно ли воссоздать атмосферу уютного домика в лавандовой долине в современном мегаполисе? Итальянские и португальские дизайнеры фабрик DIALMA BROWN и AM CLASSIC уже ответили «да» и на специализированной мебельной выставке, которая состоялась в Милане весной 2013 года, предложили сегодняшнее видение популярного стиля Прованс.

[PREVIEW_TEXT_TYPE] => html [~PREVIEW_TEXT_TYPE] => html [DETAIL_TEXT] => [~DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [~DETAIL_TEXT_TYPE] => text [DATE_CREATE] => 01.06.2015 10:40:50 [~DATE_CREATE] => 01.06.2015 10:40:50 [CREATED_BY] => 1 [~CREATED_BY] => 1 [TIMESTAMP_X] => 01.06.2015 10:42:25 [~TIMESTAMP_X] => 01.06.2015 10:42:25 [MODIFIED_BY] => 1 [~MODIFIED_BY] => 1 [TAGS] => [~TAGS] => [IBLOCK_SECTION_ID] => 9354 [~IBLOCK_SECTION_ID] => 9354 [DETAIL_PAGE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/ [~DETAIL_PAGE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/ [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [PREVIEW_PICTURE] => [~PREVIEW_PICTURE] => [LANG_DIR] => / [~LANG_DIR] => / [EXTERNAL_ID] => 32887 [~EXTERNAL_ID] => 32887 [IBLOCK_TYPE_ID] => daydzhest [~IBLOCK_TYPE_ID] => daydzhest [IBLOCK_CODE] => daydzhest [~IBLOCK_CODE] => daydzhest [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695501 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 6 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка или текст 100% [VALUE_XML_ID] => txt_img_full [VALUE_SORT] => 500 [VALUE] => Картинка или текст 100% [PROPERTY_VALUE_ID] => 695501 [VALUE_ENUM_ID] => 68 [DESCRIPTION] => [~VALUE] => Картинка или текст 100% [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка или текст 100% ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=32887 [BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=32887 [~ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=32887 [ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=32887 [~SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=32887 [SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=32887 [SECTION] => Array ( [PATH] => Array ( ) ) ) [3] => Array ( [ID] => 20145 [~ID] => 20145 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 20145 [~XML_ID] => 20145 [NAME] => Картинка с текстом слева [~NAME] => Картинка с текстом слева [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 4 [~SORT] => 4 [PREVIEW_TEXT] =>

Итак, современные дизайнеры мебели, вдохновленные, как в свое время Сезанн и Ренуар, богатой природой провинции на юго-востоке Франции, в первую очередь делают акцент на обработку поверхностей. Они должны быть натуральными и живыми: потертыми, растрескавшимися, состаренными. Подобные требования предъявляются и к текстилю, без которого невозможно представить интерьер в стиле Прованс.

[~PREVIEW_TEXT] =>

Итак, современные дизайнеры мебели, вдохновленные, как в свое время Сезанн и Ренуар, богатой природой провинции на юго-востоке Франции, в первую очередь делают акцент на обработку поверхностей. Они должны быть натуральными и живыми: потертыми, растрескавшимися, состаренными. Подобные требования предъявляются и к текстилю, без которого невозможно представить интерьер в стиле Прованс.

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ce4316d7c720e41a8dfcd31bdde867ea [~src] => [SRC] => /upload/iblock/160/1602f37e769eaf715e77c4c1596efb2d.jpeg [ALT] => Картинка с текстом слева [TITLE] => Картинка с текстом слева ) [~PREVIEW_PICTURE] => 37492 [LANG_DIR] => / [~LANG_DIR] => / [EXTERNAL_ID] => 20145 [~EXTERNAL_ID] => 20145 [IBLOCK_TYPE_ID] => daydzhest [~IBLOCK_TYPE_ID] => daydzhest [IBLOCK_CODE] => daydzhest [~IBLOCK_CODE] => daydzhest [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( ) [PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка + текст слева [VALUE_XML_ID] => img_text_left [VALUE_SORT] => 500 [VALUE] => Картинка + текст слева [PROPERTY_VALUE_ID] => 695500 [VALUE_ENUM_ID] => 70 [DESCRIPTION] => [~VALUE] => Картинка + текст слева [~DESCRIPTION] => ) [ARTICLE_AUTHOR] => Array ( [ID] => 55 [IBLOCK_ID] => 8 [NAME] => Автор [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE_AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 6 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MORE_PHOTO] => Array ( [ID] => 121 [IBLOCK_ID] => 8 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => MORE_PHOTO [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [TITLE] => Array ( [ID] => 134 [IBLOCK_ID] => 8 [NAME] => Title [ACTIVE] => Y [SORT] => 5000 [CODE] => TITLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Title [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HEADER1] => Array ( [ID] => 135 [IBLOCK_ID] => 8 [NAME] => H1 [ACTIVE] => Y [SORT] => 5001 [CODE] => HEADER1 [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => H1 [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_KEYWORDS] => Array ( [ID] => 136 [IBLOCK_ID] => 8 [NAME] => Meta keywords [ACTIVE] => Y [SORT] => 5002 [CODE] => META_KEYWORDS [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta keywords [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [META_DESCRIPTION] => Array ( [ID] => 137 [IBLOCK_ID] => 8 [NAME] => Meta description [ACTIVE] => Y [SORT] => 5003 [CODE] => META_DESCRIPTION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Meta description [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [BLOCK_TYPE] => Array ( [ID] => 54 [IBLOCK_ID] => 8 [NAME] => Тип блока [ACTIVE] => Y [SORT] => 500 [CODE] => BLOCK_TYPE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => Y [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип блока [~DEFAULT_VALUE] => [VALUE_ENUM] => Картинка + текст слева [VALUE_XML_ID] => img_text_left [VALUE_SORT] => 500 [VALUE] => Картинка + текст слева [PROPERTY_VALUE_ID] => 695500 [VALUE_ENUM_ID] => 70 [DESCRIPTION] => [~VALUE] => Картинка + текст слева [~DESCRIPTION] => [DISPLAY_VALUE] => Картинка + текст слева ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [CAN_BUY] => [~BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=20145 [BUY_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=BUY&id=20145 [~ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=20145 [ADD_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=ADD2BASKET&id=20145 [~SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=20145 [SUBSCRIBE_URL] => /daydzhest/8-iyul-2013/atmosfera-provansa/?action=SUBSCRIBE_PRODUCT&id=20145 [SECTION] => Array ( [PATH] => Array ( ) ) ) [4] => Array ( [ID] => 20146 [~ID] => 20146 [IBLOCK_ID] => 8 [~IBLOCK_ID] => 8 [CODE] => [~CODE] => [XML_ID] => 20146 [~XML_ID] => 20146 [NAME] => Текст во всю ширину [~NAME] => Текст во всю ширину [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 5 [~SORT] => 5 [PREVIEW_TEXT] =>

На окна вешают шторы из ситца, льна, сатина, с рисунком в цветочек. Столы покрываются скатертями, комоды — салфетками, кровати и диваны — многочисленными подушками. Прованс вообще приветствует большое количество бесполезных безделушек: статуэток, кашпо, вазочек. Здесь художники и дизайнеры вновь обращаются к природной теме: растительные мотивы и цветочные узоры мы видим на расписанных вручную фасадах, в вышивке, картинах, часах, панно.

Если говорить о цветовой составляющей, то в дизайне как мебели, так и текстиля преобладают пастельные тона (лавандовый, мятный, пшеничный, небесно-голубой), оттенки, как будто выгоревшие на солнце, и локально применяются элементы насыщенных цветов (морской волны, бирюзового, терракотового, желтого). Кстати, именно эта цветовая гамма стала основным трендом нового мебельного сезона. Создать неповторимую атмосферу французской деревни с ее историей и традициями в собственном доме или квартире сегодня можно с помощью стилизованной мебели и предметов интерьера итальянских фабрик-производителей, с которыми сотрудничает сеть мебельных салонов «Юнион».

Свое название стиль Прованс получил в честь исторической области на юге Франции, которая славится неповторимыми пейзажами, кухней с использованием местных специй, необыкновенно ярким солнцем и синим морем. Именно из этих составляющих складывается популярный у дизайнеров всего мира прованский интерьер, вдохновленный маленькой провинцией на Средиземноморье. Широкую популярность сегодня обрела итальянская мебель в стиле Прованс.

[~PREVIEW_TEXT] =>

На окна вешают шторы из ситца, льна, сатина, с рисунком в цветочек. Столы покрываются скатертями, комоды — салфетками, кровати и диваны — многочисленными подушками. Прованс вообще приветствует большое количество бесполезных безделушек: статуэток, кашпо, вазочек. Здесь художники и дизайнеры вновь обращаются к природной теме: растительные мотивы и цветочные узоры мы видим на расписанных вручную фасадах, в вышивке, картинах, часах, панно.

Если говорить о цветовой составляющей, то в дизайне как мебели, так и текстиля преобладают пастельные тона (лавандовый, мятный, пшеничный, небесно-голубой), оттенки, как будто выгоревшие на солнце, и локально применяются элементы насыщенных цветов (морской волны, бирюзового, терракотового, желтого). Кстати, именно эта цветовая гамма стала основным трендом нового мебельного сезона. Создать неповторимую атмосферу французской деревни с ее историей и традициями в собственном доме или квартире сегодня можно с помощью стилизованной мебели и предметов интерьера итальянских фабрик-производителей, с которыми сотрудничает сеть мебельных салонов «Юнион».

Свое название стиль Прованс получил в честь исторической области на юге Франции, которая славится неповторимыми пейзажами, кухней с использованием местных специй, необыкновенно ярким солнцем и синим морем. Именно из этих составляющих складывается популярный у дизайнеров всего мира прованский интерьер, вдохновленный маленькой провинцией на Средиземноморье. Широкую популярность сегодня обрела итальянская мебель в стиле Прованс.

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Среди лавандовых полей, виноградников и оливковых рощ кажутся сказочными и таинственными светлый каменные домики с черепичными крышами, окруженные цветами и ароматными травами. Приветливые и гостеприимные, внутри они наполнены светом, спокойствием и уютом. В них жизнь течет размеренно, каждый предмет интерьера имеет историю, бережно, с любовью используется и передается следующему поколению.

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Зачастую успокоится и ненадолго перевести дыхание — это то, что необходимо каждому из нас. Но можно ли воссоздать атмосферу уютного домика в лавандовой долине в современном мегаполисе? Итальянские и португальские дизайнеры фабрик DIALMA BROWN и AM CLASSIC уже ответили «да» и на специализированной мебельной выставке, которая состоялась в Милане весной 2013 года, предложили сегодняшнее видение популярного стиля Прованс.

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Итак, современные дизайнеры мебели, вдохновленные, как в свое время Сезанн и Ренуар, богатой природой провинции на юго-востоке Франции, в первую очередь делают акцент на обработку поверхностей. Они должны быть натуральными и живыми: потертыми, растрескавшимися, состаренными. Подобные требования предъявляются и к текстилю, без которого невозможно представить интерьер в стиле Прованс.

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На окна вешают шторы из ситца, льна, сатина, с рисунком в цветочек. Столы покрываются скатертями, комоды — салфетками, кровати и диваны — многочисленными подушками. Прованс вообще приветствует большое количество бесполезных безделушек: статуэток, кашпо, вазочек. Здесь художники и дизайнеры вновь обращаются к природной теме: растительные мотивы и цветочные узоры мы видим на расписанных вручную фасадах, в вышивке, картинах, часах, панно.

Если говорить о цветовой составляющей, то в дизайне как мебели, так и текстиля преобладают пастельные тона (лавандовый, мятный, пшеничный, небесно-голубой), оттенки, как будто выгоревшие на солнце, и локально применяются элементы насыщенных цветов (морской волны, бирюзового, терракотового, желтого). Кстати, именно эта цветовая гамма стала основным трендом нового мебельного сезона. Создать неповторимую атмосферу французской деревни с ее историей и традициями в собственном доме или квартире сегодня можно с помощью стилизованной мебели и предметов интерьера итальянских фабрик-производителей, с которыми сотрудничает сеть мебельных салонов «Юнион».

Свое название стиль Прованс получил в честь исторической области на юге Франции, которая славится неповторимыми пейзажами, кухней с использованием местных специй, необыкновенно ярким солнцем и синим морем. Именно из этих составляющих складывается популярный у дизайнеров всего мира прованский интерьер, вдохновленный маленькой провинцией на Средиземноморье. Широкую популярность сегодня обрела итальянская мебель в стиле Прованс.

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Овчаренко Александр

Среди лавандовых полей, виноградников и оливковых рощ кажутся сказочными и таинственными светлый каменные домики с черепичными крышами, окруженные цветами и ароматными травами. Приветливые и гостеприимные, внутри они наполнены светом, спокойствием и уютом. В них жизнь течет размеренно, каждый предмет интерьера имеет историю, бережно, с любовью используется и передается следующему поколению.

Овчаренко АлександрГлавный художник-дизайнер сети мебельных салонов "Юнион"

Тренд

Атмосфера прованса

Картинка во всю ширину

Зачастую успокоится и ненадолго перевести дыхание — это то, что необходимо каждому из нас. Но можно ли воссоздать атмосферу уютного домика в лавандовой долине в современном мегаполисе? Итальянские и португальские дизайнеры фабрик DIALMA BROWN и AM CLASSIC уже ответили «да» и на специализированной мебельной выставке, которая состоялась в Милане весной 2013 года, предложили сегодняшнее видение популярного стиля Прованс.

Итак, современные дизайнеры мебели, вдохновленные, как в свое время Сезанн и Ренуар, богатой природой провинции на юго-востоке Франции, в первую очередь делают акцент на обработку поверхностей. Они должны быть натуральными и живыми: потертыми, растрескавшимися, состаренными. Подобные требования предъявляются и к текстилю, без которого невозможно представить интерьер в стиле Прованс.

Картинка с текстом слева

На окна вешают шторы из ситца, льна, сатина, с рисунком в цветочек. Столы покрываются скатертями, комоды — салфетками, кровати и диваны — многочисленными подушками. Прованс вообще приветствует большое количество бесполезных безделушек: статуэток, кашпо, вазочек. Здесь художники и дизайнеры вновь обращаются к природной теме: растительные мотивы и цветочные узоры мы видим на расписанных вручную фасадах, в вышивке, картинах, часах, панно.

Если говорить о цветовой составляющей, то в дизайне как мебели, так и текстиля преобладают пастельные тона (лавандовый, мятный, пшеничный, небесно-голубой), оттенки, как будто выгоревшие на солнце, и локально применяются элементы насыщенных цветов (морской волны, бирюзового, терракотового, желтого). Кстати, именно эта цветовая гамма стала основным трендом нового мебельного сезона. Создать неповторимую атмосферу французской деревни с ее историей и традициями в собственном доме или квартире сегодня можно с помощью стилизованной мебели и предметов интерьера итальянских фабрик-производителей, с которыми сотрудничает сеть мебельных салонов «Юнион».

Свое название стиль Прованс получил в честь исторической области на юге Франции, которая славится неповторимыми пейзажами, кухней с использованием местных специй, необыкновенно ярким солнцем и синим морем. Именно из этих составляющих складывается популярный у дизайнеров всего мира прованский интерьер, вдохновленный маленькой провинцией на Средиземноморье. Широкую популярность сегодня обрела итальянская мебель в стиле Прованс.

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